Need an Effective Sales Strategy?  Try Being Helpful

Category: sales strategy

I thought I was a reasonably good salesperson.  I had grown my agency from a single person start-up to a thriving business with a very nice portfolio of blue-chip clients.  We kept busy preparing pitches for the RFPs that came our way. I would meet ...

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The Benefit of Perfecting Market Segmentation is Happiness

Category: marketing

  They say there is someone for everyone. The same goes for B2B and other services-based businesses too. As an entrepreneur or business leader, you may not realise it during those sleepless nights worrying about driving revenue so you can make ...

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