Own a Services Business? 10 Tips to Thrive During Coronavirus

Literally overnight, COVID-19 has changed our world.  Not just the small community or household or headspace we normally occupy, but everything and everyone in every country across the globe.  It is almost unfathomable that every human breathing ...

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Need an Effective Sales Strategy?  Try Being Helpful

Category: sales strategy

I thought I was a reasonably good salesperson.  I had grown my agency from a single person start-up to a thriving business with a very nice portfolio of blue-chip clients.  We kept busy preparing pitches for the RFPs that came our way. I would meet ...

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The Benefit of Perfecting Market Segmentation is Happiness

Category: marketing

  They say there is someone for everyone. The same goes for B2B and other services-based businesses too. As an entrepreneur or business leader, you may not realise it during those sleepless nights worrying about driving revenue so you can make ...

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