Challenge and Objective

The Insurance Managers Association of Cayman (IMAC), as the industry association for captive insurance and reinsurance in the Cayman Islands, has a mandate to promote the Cayman Islands as a superior domicile for these types of alternative insurance entities. 

The challenge of communicating these messages to a global audience is rooted in long-held, but erroneous views of the Cayman Islands held by some sections of the target audience and in turn, their key stakeholders, including legislators and their advisors and the general public. 

How could a small industry association compete for share of voice against the power of a much bigger lobby?

Solution

A new brand for external audiences was required (the acronym 'IMAC' presented a significant SEO challenge!). Cayman International Insurance was born, and with it a new website. 

A new digital strategy focused on providing valuable content to those who need it, when they need it.

• Improved user experience
• SEO developed to increase rankings and authority
• Landing pages that maximise conversion
• Research and identify user personas
• Track the user journey in becoming a captive owner
• Content creation

Our Promise

What can you expect from us?

• Thoughtful, practical strategies, solutions and tactics that will drive your organisation towards meeting your objectives
• Collaboration with you. We will roll up our sleeves, alongside you to come up with the right material, the right messages and the executable tactics
• Our commitment to always do what is right

Don’t struggle with your challenges anymore.  With one phone call, we can identify the biggest issues and give you three actionable things you need to do to achieve your goals.