Because we are consumers too, we are just as sick and tired as you are of noisy, low-value marketing that is constantly in our faces, interrupting us when we are doing something else. That is what traditional, or 'outbound' marketing is: cold calling, print advertising, TV advertising and direct mail.
Inbound marketing has turned that on its head. It does not interrupt you and scream at you. It attracts you with valuable content and encourages two-way dialogue.
How does it work? Well, it is really quite simple.
First, it attracts strangers to your website through high quality, thought leadership pieces such as blogs, social media posts and search engine optimisation (SEO).
Those strangers are then converted into leads when they provide their email addresses, Facebook or Google logins in exchange for even higher value content. Those contacts are further nurtured through personalised, value-added content via email, turning them into clients.
And those clients become brand ambassadors as more content is given in a helpful and delightful way.
The key to this process is the development of a strong content strategy and of course the resources to create it all.
This is where Fountainhead comes in. As PR professionals, we are natural storytellers. We create content that is client-centric, insightful, solutions-based, strategically considered, and of high quality.
Do you want to attract, engage and convert your target audience to real clients?
Thoughtful, practical strategies, solutions and tactics that will drive your organisation towards meeting your objectives.
Collaboration with you. We will roll up our sleeves, alongside you to come up with the right material, the right messages and the executable tactics.
Our commitment to always to do what is right.
Don’t struggle with your challenges anymore. With one phone call, we can identify the biggest issues and give you three actionable things you need to do to achieve your goals.
Schedule your free 25-minute marketing assessment.